Go RVing Advertising Campaign News Releases
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Contact:
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Christine Morrison
Sr. Dir. of Marketing Communications
(703) 620-6003, ext. 344
cmorrison@rvia.org
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Karen Redfern
Dir. of Marketing Communications
(703) 620-6003, ext. 347
kredfern@rvia.org
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The Road Is Calling: Go RVing DVD Tells How to Get Started
RESTON, Va.— Go RVing’s free “getting started” video introduces newcomers to the fastest-growing mode of family travel today—RVing. Available on DVD, or CD-ROM format, this RV primer is now also available as streaming video at www.GoRVing.com, so anxious travelers don’t have to wait for the mail.
The new video highlights the convenience and affordability recreation vehicles (RVs) bring to planned vacations or impromptu weekend getaways. Five documentary-style scenarios showcase various types of RVs and some of the fun activities RVers enjoy. The video follows real RVing families, from parents exploring America’s natural wonders with their kids to empty-nesters rediscovering each other.
A “Nuts and Bolts” section offers shopping pointers on choosing and using the right RV to meet your needs and reviews the features available. This section provides trip-planning tips and explains financing and renting options. Also highlighted are the diverse amenities and activities campgrounds and RV resorts offer.
The “RV 101” section briefs viewers on the various types of RVs at a glance, including typical prices.
Consumers can order the DVD or CD-ROM by visiting GoRVing.com or calling 1-888-Go RVing. Both formats offer a menu of choices that provide up to 40 minutes of information. The CD-ROM links users to a searchable online database of local and national RV dealers and campgrounds. An earlier edition of the “getting started” video is available on VHS. For those wanting to view the video online, there’s a one-click button to take them to the streaming video link.
The Go RVing Coalition—formed in 1994 by RV manufacturers, component suppliers, dealers and campgrounds—produced the video. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel and to foster customer satisfaction with the RV experience through customer research conducted by its Committee on Excellence. For more information, visit GoRVing.com.
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GRV0606 11/9/07
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